Parimatch is delighted to welcome The PropheC, an Indo-Canadian singer and songwriter, as a new member of the Parimatch Squad. The project unites artists with different creative journeys who share a common mindset of exploring new ideas and contributing to modern music culture.
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Parimatch Expands Into a New Chapter With The PropheC
The PropheC, known for his signature atmospheric sound and a more niche style in modern Punjabi music, infuses the Parimatch Squad with a blend of smooth R&B tones and rhythmic energy to the Parimatch Squad. His work combines emotion with minimal production, and tracks like Kina Chir have become anthems for a new generation of listeners.
His work is closely connected to digital culture, where his songs often find new life through user-generated content and online communities. This organic connection with listeners has helped him build a loyal fan base and maintain a strong presence in the music scene.
“Music can shift the mood and connect with people instantly. With the Parimatch Squad, this connection grows beyond sound and becomes part of culture,” says The PropheC. “I always try to create music that people can feel in their own way. I’m glad to work with Parimatch, a brand that supports projects that bring people together through art.”
“Our slogan, “Feel the Sound of Winning,” reflects a spirit shared by both music and sport. Energy, emotion, and ambition come together to drive people further and turn performance into something truly impactful. The PropheC fits perfectly into this vision with his unique sound and ability to create music that feels emotional and immersive,” commented a Parimatch Press Office.
Parimatch is building the Parimatch Squad through creative collaborations and live activations. On Instagram, the brand shares the latest content, artist features, and key moments, offering fans a closer look at how the Squad evolves.
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